SEO for Wedding Photographers | BKA Content – Technologist

Managing Social Media

SEO is technically a separate strategy from social media marketing. However, both fall under the umbrella of digital marketing for wedding photographers, and the two complement each other nicely.

Social media is your direct line of communication with clients, old and new. Many will find you through Instagram tags or your Facebook business page. In addition to sharing photos, link your socials to your last blog posts using trending keywords prominent in SEO for wedding photographers. This gives you more content to keep your accounts looking active while driving more traffic to your site. 

Practical SEO Tips for Wedding Photographers

As a small photography business, how do you get the biggest impact from your SEO efforts? We have a few valuable tips from a professional perspective.

Local SEO for Wedding Photographers

To connect with customers in your local area, be sure to include in your content the specifics of where you are and if you’re willing to travel for jobs. This could be included on your site’s web pages as well as in the call to action at the end of blog content.

You can also take the time to post content specific to your area, such as some of the best places to shoot photos, your favorite wedding venues in the area, or the average costs of photography services in your city. This approach allows you to naturally connect your site to your location without necessarily needing to stuff in an awkward keyword such as “wedding photographer near me” into your informational content.

Refresh Old SEO Content Strategically

The time and money you put into creating an optimized website can bring lasting results over time, but you can’t just post your wedding photography content and forget about it. Recent updates and relevancy are factors that influence Google’s algorithm.  Optimizing your online presence and boosting your Google ranking doesn’t mean throwing out all existing content for shiny new information, and pillar content, such as pages reflecting your services and pricing, must stay. However, you should give older pages a refresh.

Keeping all information up to date is a simple SEO tactic. Adding new links and trending keywords ensures you stay relevant and active online. It’s also a fast and easy way to improve the user experience.

Audit Site Content

You have to know what content needs a lift before you start refreshing. That’s why routine SEO content audits are an asset. The auditing process involves assessing your site’s existing pages and content to see what needs help attracting organic traffic. This will help you determine which pages to scrap, which to boost with updated content and which you can keep as is.

Focus on the User Experience

Many aspects of user experience are part of Google’s ranking system. For example, pages with intrusive advertising or lacking HTTPS security are less user-friendly and more likely to rank lower. Therefore, designing your website with the user in mind also supports your SEO efforts. It’s all about viewing your organic SEO strategy from every angle to create the perfect online experience for couples needing a trusted photographer.

Work With an Expert in SEO Content Creation

Making a name for your wedding photography business online is about filling your website with strategic content. This can be time-consuming and confusing if you are new to the SEO world.

When you outsource your writing needs to our team of professionals at BKA Content, we handle it all:

• Turning over blogs and social media posts on schedule
• Working with you to develop topics and goals
• Finding trending keywords to keep your site relevant
• Optimizing webpages and blogs for search engines

Spend your time creating stunning photographs for happy couples that you can add to your digital portfolio, and leave your website optimization to SEO professionals.

Supportive Experts in SEO for Wedding Photographers

At BKA Content, high-quality, optimized content is our expertise. We generate professional content designed to build your brand and make you a leader in the industry. Learn more about our writing services and SEO for wedding photographers today.