How To Find Internal Links to a Page – Technologist

Having great content is amazing for search engine optimization, but to be the best, you also need a healthy set of links. Google’s algorithms check your website’s network of inbound, outbound and internal links. That’s right, linking to other pages on your site matters for search rankings. How can you find internal links to a page to improve SEO?

How To Find Internal Links to a Page on Your Website

The good news is that you have several options for locating internal backlinks, some free and some paid. The bad news is that the free options aren’t as smooth as we’d like.

Manual Check for Internal Links (Free)

If your website doesn’t have too many blog posts yet, checking internal links manually may be the easiest option. This means opening every page on your website, hovering over the links and making sure they work properly.

Calling this tedious is an understatement, but manual checks have at least one advantage: You see the page exactly as visitors do. This can help you identify poorly worded or confusing anchor text. You can also detect problems such as multiple links too close together.

You don’t have infinite time to browse blog articles constantly, though. As you start to build out your content, you really need a better method to find internal links to a page.

Google Search Console (Free)

The beauty of this method — besides the fact that it’s free — is that it’s surprisingly user-friendly. To get started, you only need a Google account and a website.

Visit Google Search Console and enter your domain name. Follow onscreen instructions to prove you own the website.

Once you’re logged in, click on the “Links” tab near the bottom of the page. Under the heading “Internal links,” you can see a list of the top pages with internal backlinks, plus how many links each page has. For detailed information, click the “More” button.

This method saves you time if you’re planning on changing a webpage, because it shows you exactly which other pages will be affected. Unfortunately, Google Search Console doesn’t display anchor text or flag broken links.

Semrush or Other SEO Tools (Paid)

If you’re already subscribed to SEO tools (Semrush, Moz, Ahrefs, etc.) for keyword research, you can also use them to find internal links to a page on your website.

Comprehensive features show you internal links at a glance, plus the anchor text for each one. Ahrefs includes an “Internal Backlinks” report, and Semrush shows you link issues as part of its “Site Audit” tool.

SEO tools are fast. Audits instantly reveal broken links and tell you exactly where they are. Unfortunately, with price tags that can reach $500 to $1,000 a month, paid SEO tools aren’t always a great fit for small business owners.