Guide to SEO for Accountants and CPA Firms – Technologist

What Are the Benefits of Professional SEO for Accounting Firms?

In addition to being your main avenue for finding customers online, SEO is good for your business.

Connects You With More Customers

Accountants rely on a strong customer base to thrive. Having a few high-value accounts isn’t enough for a healthy cash flow. Fortunately, when you offer services online, the whole internet becomes your business market. Your business can find dozens, hundreds, or thousands of valuable leads this way.

Helps Potential Clients Find You

Even certified public accountants who mainly work solo can benefit from the power of SEO for accountants. Local SEO helps people and businesses in your area find your services online. These days, potential customers use the internet instead of the phone book when they want professional accounting assistance. An optimized website puts you front and center.

Highlights Your Expertise

Another reason your business needs good SEO is to build a solid reputation online. Every time you show up on page one of search results, it tells people that your firm is one of the best. You can make an excellent first impression with expert content.

How Can You Improve Your Website’s SEO?

Whether you provide independent CPA services or manage an accounting firm with dozens of employees, we can help you use SEO smoothly.

Local SEO for Accounting Businesses

If most of your office’s clients live in your area, then your SEO efforts need a local focus. Follow these tips to improve your website’s local search rankings:

• Create web content with your local audience in mind.
• Use geographic references as keywords, such as city, region, and state names.
• Build search-optimized landing pages for each city, suburb, or neighborhood you serve.
• Ask happy customers to leave you positive reviews, and feature your favorites on your website.

Also, if you haven’t claimed your Google Business Profile yet, get on it right away. The information in your business’s profile shows up on Google Search and Maps results, telling people what you offer, why they should choose you and where your firm is located.

Smart Keyword Planning

One of the main challenges with SEO for accounting firms is how to choose the right keywords. Our answer is always the same: Focus on your customers. When you know what your clients need, it’s easy to guess what type of searches they do online. From there, picking the right keywords to grab their attention comes naturally.

Keyword research tools, such as Google’s free Keyword Planner, show you how much competition you have for specific keywords. These tools also display related search terms that can be valuable for your business.

Friendly Blog Articles

For local accounting firms, professionalism matters, but friendliness is just as important. Small business owners need someone they can trust to manage payroll and taxes. Families have questions, and they want to feel comfortable as you explain the answers.

Blog articles are a golden opportunity to connect with customers and use SEO for accountants simultaneously. We recommend an experienced yet friendly tone. Articles should be accurate, clear, always positive and easy for anybody to understand.

Expert Content

Many people formulate their search queries in the form of questions. That’s why so many accounting keywords start with “what is,” “how to,” and where to find” phrases. By building a collection of authoritative guides and blog posts, you show online customers you’re the ideal professional for the job.

Even though SEO content contributes significantly to improving your search rankings, never forget that you’re creating them for real people. Provide great answers and easy-to-remember tips, not generic spam.

Premium Link-Building Services

Link building takes time, but it’s worth it. Google prioritizes content that has inbound links from trusted websites.

No one expects you to take on the weight of building backlinks personally. You have a business to run.

That’s what our white-hat link-building services are there for. We can help you get reciprocal links from respected sources and attract clicks thanks to amazing content that readers love.

See Our Effective and Easy-To-Use SEO for Accountants

Instead of spending your money on ads that only last a few minutes, invest in tried-and-true SEO content that generates leads and traffic for years. Talk with one of our pros about SEO for accountants and run the numbers for yourself.