Dynamic Content and SEO | BKA Content – Technologist

Macaroni and cheese, milk and cookies, Kermit and Miss Piggy — some things just work better together. Likewise, dynamic content and SEO can become a marketing powerhouse for your brand. 

More than two out of three companies actively invest in SEO for its effectiveness. Furthermore, companies that use dynamic content have doubled their return on investment. 

Imagine the results you can get when you put the two together! To get started with that, find out what these terms mean and how to avoid potential pitfalls.

What Is Dynamic Content and SEO?

Dynamic content is any information on a web page that changes because of some variable piece of data. Often, it happens because of the user’s behavior, interaction, or location (user-based), but it could involve other factors. For instance, the time of day or breaking news could affect the content (site-based). 

Another name for dynamic content is adaptive content. Its primary benefit is that visitors get a more engaging and personalized experience that keeps them coming back for more.

SEO stands for search engine optimization. It refers to the set of activities you undertake to help your web pages appear higher on search engine results pages (SERPs).

With good SEO, your content appears toward the top of the first page when a person searches for something that relates to your services. People are more likely to interact with your site and convert into customers if you are the first result or close to it. Together, dynamic content and SEO can make your brand much more visible and memorable.

What Is the Difference Between Static and Dynamic Content in SEO?

Static content is unaltered text, images, and video that stays the same on a webpage no matter who visits or what is happening. Dynamic content changes the page’s information, depending on the visitor or other factors, such as location and time of day. Either type of page can get excellent SEO results.

Good examples of dynamic web pages often show up on a weather forecaster’s site or a stock trading page. Each page usually updates with the latest information. For instance, the weather page will detect your location and send you the local weather and forecasts for the upcoming hours. 

As you can imagine, dynamic pages require more complex coding as they are constantly calling, retrieving, and displaying information. This dynamic content with SEO can be more engaging but requires more work and maintenance.

The advantages of static web pages are that they load quickly and are easy to create. However, they might not be as interesting as a dynamic web page, depending on the content.